Save up to 5c per litre on fuel for your business
In a landscape where branding can make or break a business, FleetCard has taken the plunge to rebrand with a cleaner, more straightforward design. The company aims to streamline its user experience and reinforce its commitment to making life easier for businesses managing their fleets.
Founded as a simple solution to help businesses manage their fuel expenses, FleetCard has evolved into a multifaceted platform offering a wide array of services. With a client roster that spans small businesses to multinational corporations, FleetCard has become a go-to name when it comes to fuel management solutions.
The rebrand comes at a pivotal time in the fuel card industry and focuses on decluttering and simplifying, both in terms of aesthetics and user interface. They’ve opted for a minimalist design, leaning into soft colour palettes and fonts, and intuitive layouts. This is more than just a facelift; it’s a whole new ethos geared towards efficiency and ease-of-use.
In a noteworthy colour shake-up, the company has done away with the distinct “FleetCard Orange” and “FleetCard Blue” designations. Now, it’s simply “FleetCard” for the all-in-one card option (in orange) and “FleetCard Classic” for the fuel-only card (in blue). This shift further simplifies their brand, making it even easier for customers to pick the card that best suits their needs.
In a world overwhelmed by information and complex interfaces, FleetCard’s new rebrand is a breath of fresh air. But don’t worry, while the look has changed, the benefits you’ve come to rely on remain untouched:
- Freedom: Still accepted at over 90% of fuel sites across Australia, you’re never far from a FleetCard-accepted service station.
- Visibility: Keep an eagle eye on your spending with tools that allow you to monitor and control all your fleet-related purchases.
- Simplicity: Tired of admin headaches? Receive just one consolidated tax invoice each month, making your accounting tasks a breeze.
- Savings: Continue to enjoy everyday savings on fuel, along with discounts on servicing, tyres, parts, glass, and more.
FleetCard is taking a significant step in redefining not only its image but also its relationship with its customers, proving that sometimes, less is more. The core benefits are sticking around, even as they plan to roll out new features to enhance user experience further.
So if you’ve been on the fence about choosing a fuel card service, FleetCard’s new look and customer-centric approach—along with its tried-and-true benefits—just might tip the scales in their favour. After all, who doesn’t appreciate a little simplicity in their busy lives?
Save up to 5c per litre on fuel for your business
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